AXE Black

A multi-channel campaign approach to reposition Unilever's personal care brand AXE whilst launching its newest fragrance AXE Black. Driven by consumer insights we created content formats and concepts connecting our audience with the brand.


AXE Black Website Homepage

Black Guide Tv Show (2 seasons) on Jim TV

Black Pass Tv Show on Plug RTL

Black Guide App on Android and iOS

Black Stage Concerts with Spotify

It was awesome


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Last night at the #AXEBlackStage with @rudimentaluk + @spotify + @axebelgium #latergram

Een bericht gedeeld door Alessandro Segatta (@segatta) op